Leadership Team

Erick Petersen

Vice President of Marketing & Business Development

erick petersonPrior to joining Demand Energy, Erick was part of the leadership team that turned around and built PV Powered to become the leading solar inverter company in North America. As the VP of Sales and Marketing at PV Powered, Erick hired the teams and crafted the positioning, brand and industry-leading customer experience that helped fuel the dramatic growth in market share and the eventual acquisition by Advanced Energy in 2010. At Advanced Energy, Erick took on the role of VP Business Development, Strategy and Government Affairs, supporting the successful integration of the two solar inverter business units.

Prior to PV Powered, Erick spent 10 years at Planar Systems, where in his final assignment as Vice President and General Manager of the company's Commercial Business Unit, he built the business from zero to $100M in three years. Erick holds a BS degree from Oregon State University, and graduated from the Advanced Executive Program of the Kellogg Graduate School of Business Administration at Northwestern University.

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